Two global brands, brought together and delivered in fourteen days Fourteen days from first conversation to a delivered activation, between two global brands

The property held exceptional relationships with a small, high-value guest list, and no mechanism for maintaining them between stays. Recognition ended at departure, and the relationship cooled in the interval — precisely the period in which a competing property could establish itself.

The window to prove an alternative was two weeks.

A post-stay gesture, if it came from a house the guest already held in regard, would carry more weight than anything the property could send under its own name — and would cost the property less, because the partner had its own reason to be in front of that list.

The architecture was a founding-partner model rather than a purchase. We approached a luxury global skincare house not as a supplier but as a partner with an aligned audience objective, which changed both the economics and the standing of the gesture.

Every downstream decision followed from that: what was sent, how it was introduced, whose voice carried the communication, and what would have to be measured for the pilot to become a programme.

• Programme design and founding-partner terms
• Partner recruitment, and the relationship run directly
• Reporting designed against the renewal decision

We ran it end to end. We identified the opportunity and designed the programme, secured the partner and managed that relationship directly through delivery, and developed every piece of guest and partner communication supporting it.

We then coordinated fulfillment across two cities, closed invoicing and reconciliation, surveyed recipients, and reported the result against the question the property would actually have to answer — whether to commit to a continuing programme.

A partnership conceived, designed, contracted and delivered inside fourteen days, with the partner relationship, the operating model and the reporting in place for the programme that follows.